From the article:
You can think of WebFinger as an email-centric cousin of OpenID. While OpenID associates your identity with a URL, WebFinger links your identity to your email address. WebFinger can store metadata about your account and make it publicly accessible. This data can include your public profile data, information about other services that are used by this email address, a URL to your avatar, or - if you choose so - a declaration that this address doesn’t have any metadata associated with it. The WebFinger metadata can also point to an alternative identity provider, which can be an OpenID server.


